Dove’s latest campaign asks women to Choose Beautiful
Face with a choice of two doors to a shopping center, one labeled “Beautiful” and the other “Average,” which would you choose to walk through?
In this latest inspiring advertisement campaign, Dove set up labeled entrances in Shanghai, San Francisco, London, Sao Paulo and Delhi, and filmed the results. The video is a part of Dove’s #ChooseBeautiful campaign to prove that beauty is a choice – and the power of this choice is in your hands. You would see the subtle choice of many women to walk through the “Average” sign rather than to display to the world that they acknowledged their beauty.
According to a study associated to Dove, 96% of women said they wouldn’t choose the word beautiful to describe themselves and yet about 80% said there is something beautiful about them.
“Women make thousands of choices each day – related to their careers, their families, and, – not forget, themselves,” the company said in a statement. “Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day.”
Know that the power of this choice to Choose beautiful is in your hands.
If you’ve been choosing average for years and it hasn’t been all that amazing, try choosing beautiful and see what happens.
Choose beautiful today! Repeat again tomorrow.
See also this Real Beauty Sketches video by Dove, which went viral in 2013 and became one of the most shared ads of all time. The experiment taught an eye-opening lesson about how we view ourselves compared to how others see us. Something from the video, “You are more beautiful than you think!”